If you are any sort of business major looking for one entrepreneurship class to take at Grove City College, the class you need to put at the top of your list is Content Marketing. Whether you have the choice of which class to take or have a requirement to fill, Content Marketing is useful for all aspiring businessmen and women, and marketers alike.
“We need to stop interrupting what people are interested in and be what people are interested in.” – Craig Davis
The quote above encompasses what Content Marketing is all about. It’s about creating content that is attractive to people and draws them in. Professor Sweet defined the concept as a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience. This is all done with the objective of driving profitable customer action. It’s truly customer driven marketing, because the content is customized for them!
Professor Sweet taught us about the importance of defining the pillars that will guide your content as well. Blindly creating content will often not lead your target customer to take any profitable action, like buying something or signing up for something, and sometimes it won’t even reach your target customer without being specific. Figure out what your customer’s pain is and what questions they are asking, then create content around those pillars.
The reason everyone should take this entrepreneurship class and why everyone should use content marketing is because it is the cheapest way to get your word out! Anyone can be a publisher of content nowadays on social media, or a website, or a podcast on Spotify, or a video on YouTube. Content is the best marketing around.
The Grove City College entrepreneurship department has always had a great relationship with developing hard skills to take with you into the workforce. I know that throughout my time in college while I was looking for internships, and now a job, I always did everything I could to take experience and preparation into the roles I filled. The Grove City College entrepreneurship classes work to give you some of that hands on experience that makes you competitive when applying.
In Content Marketing, one of the platforms that we gained a great deal of knowledge about was WordPress. WordPress is the weapon that any good content creator, website designer, or just plain old marketer should have in their repertoire. For our final project we created a beautiful and functional website of our choice that would be a home for the blogs, podcast, and YouTube video we had made in this entrepreneurship class.
We were given time to play around with all of the functions of the platform, learn how to install plugins and use a theme, and Professor Sweet would open up time during class to answer questions we had. It was a very independent, but edifying environment to hone those skills! The Grove City College entrepreneurship department makes that effort with every entrepreneurship class to give the students an extra edge.
